A transgender man will be the new face of the iconic boxing brand Everlast, in a move lauded for showing that there are “many ways to be a man.” Patricio Manuel is the first professional transgender male boxer in the U.S., and one of the newest faces for Everlast as part of their “Be First” campaign — which also features an amputee fighter and an immigrant family. Prior to transitioning, Manuel was the USA National Amateur Boxing Champion when competing as a female. “ A lot of people in boxing who I talk to, they would come to me and say, ‘You could have been, you know, one of the greatest female world champions, they’re like, you would throw it all away to be yourself?'” he said in a video for Everlast. “And I tell them, ‘That’s how bad I felt living that lie.'” “If it meant that much to me, to risk the love of my life, boxing, then they knew that it was valid,” he added.