A new service by the name of SheDrives was launched in Lahore, Pakistan recently and the most interesting thing about it is that it exclusively serves transgender people and women. The aim of this app is to protect trans individuals from discrimination and harassment, according to Ammaz Farooqi, the company’s chief executive. Currently operating only in Lahore, the service may expand to other cities in the future. With an estimated 30,000 transgender people in Lahore and around 500,000 across all of Pakistan, the need for safer transportation is significant in the country’s largely conservative society where trans people often face marginalisation and even violence. The ride-sharing app is also targeted towards women who are wary of facing harassment while travelling alone on public buses and trains, especially when sharing space with male passengers. The cars will be marked with pink logos, and will be easily identifiable by the intended passengers.