Findings in the Global Sex Survey, marking condom company Durex’s 95th anniversary, suggested society is becoming more open to sexual diversity than ever before. Forty-four per cent of worldwide respondents aged 18 to 24 identified as “not fully straight”, while in the UK that figure rose to 47 per cent. Similarly, a 2023 study by Business Insider and YouGov found that five per cent of Gen Z (aged between 18 and 26) identified as queer, compared with one per cent of Gen X and Millennials. The new survey also found that support for people having same-sex partners has increased by 34 per cent globally since 2006. In the UK, 66 per cent of those surveyed stated their support for same-sex relationships.