June is LGBT Pride month, and as part of its observance, ride-share company Lyft has announced a new feature which lets passengers specify their preferred pronouns. In the app, passengers can access the option in their profile settings, and select from “She/Her/Hers,” “He/Him/His,” “They/Them/Theirs,” “Pronoun isn’t listed,” or “Prefer not to say.” The option is a part of the company’s #TwoIsTooFew campaign, which highlights representation of non-binary, genderqueer and genderfluid identities. “The Lyft app now offers a range of optional pronouns to demonstrate our support for transgender and non-binary riders,” reads a paragraph from one of the company’s Pride-themed publications.