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ADDED ON: 06/13/2018

Japan’s Wedding Ring Jewelers Look to Become more LGBTI-Friendly

06/13/2018 | Japan Times

While same-sex marriage has not been legalized in Japan, some firms in the country’s wedding jewelry industry have started taking steps to make their products and stores more LGBT-friendly. Primo Japan Inc. announced earlier this month that it has started to promote a “gender-free” concept in marketing its products by removing male- and female-specific labels from the descriptions of the two wedding ring brands it showcases on its website.

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