More than 100 CEOs will march together at Budapest Pride Saturday. Meanwhile, the embassies of 34 countries around the world expressed their support for the rights of LGBT communities. Business leaders from local organizations, SMEs and large multinational companies will join Budapest Pride, including Citi, Blackrock, BP, GE, Diageo, IBM, Microsoft, Morgan Stanley, Nielsen, Procter&Gamble and Vodafone, a press release sent to Budapest Business Journal says. “International human rights law is grounded on the broad premise that all individuals are entitled to the same rights and freedoms without discrimination. On this is based our unshakeable view that human rights apply equally to every human being, regardless of sexual orientation or gender identity. This is the essence of our democratic values,” the statement says.