On Friday, Facebook and Instagram announced a ban on all videos, images, and written content promoting so-called “ex-gay” conversion therapy or reparative therapy, a widely disavowed and debunked form of psychological torture that purports to change someone’s sexual orientation or gender identity. The social media giant which owns both platforms said that the ban was merely an expansion of its policies banning hate speech and a progression of its pre-existing ban on conversion therapy ads. “We don’t allow attacks against people based on sexual orientation or gender identity and are updating our policies to ban the promotion of conversion therapy services,” said Tara Hopkins, Instagram’s public policy director for Africa, Europe and the Middle East, although the ban will apply to the U.S., South America and Australia as well.