LGBTQ voters are becoming an increasingly key constituency for presidential candidates. On Super Tuesday, 10% of voters identified as queer, a marked jump from the 6% recorded in the 2018 midterms. But it isn’t just queer voters that LGBTQ rights groups want to activate in November. A participant waves a rainbow flag during the annual New York Pride March in New York, New York. Advocates are targeting “equality voters,” or people who will likely back candidates that are supportive of LGBTQ rights and vote against candidates who aren’t. Those voters — 57 million people, according to the Human Rights Campaign — could make or break the presidential election, activists say. “It’s somebody who, front of mind, is considering not only how their vote will impact themselves or their own community, but also LGBTQ people, people of color, immigrants, women and other people who have been marginalized and under attack for the last three and a half years,” said Geoff Wetrosky, campaign director for the Human Rights Campaign. To get a sense of how powerful this voting bloc is, consider this: White Evangelical voters made up 26% of the electorate in the 2018 midterms. Equality voters accounted for 29% of the electorate, according to Human Rights Campaign data. In swing states, the organization says it’s aiming to connect with 2.9 million suburban women, a constituency that polling shows is turning on President Donald Trump.