Billboards featuring LGBT+ couples and the slogan “It’s not scary, it’s just love—Different People, Equal Rights” have sparked controversy in Bulgaria. The street posters were installed this week in various Bulgarian cities as part of a European Commission-funded project by a group of six Bulgarian non-governmental organizations, aimed at tackling homophobia. They had the side effect of exposing anti-LGBT sentiment in the country. The billboards featured LGBT+ couples hugging or holding hands in front of iconic Bulgarian buildings such as the National Assembly, the National Palace of Culture and the Ivan Vazov National Theatre. They were due for display in the main cities in Bulgaria, such as the capital Sofia as well as Burgas, Varna and Plovdiv.