Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

Banker-turned-priest leads ancient Buddhist sect to 21st century

 | 
12/13/2020

Located near the defunct Tsukiji Market, once one of the largest fish markets in the world, Tsukiji Hongwanji temple is the icon of the Jodo Shinshu sect of Buddhism, which dates back eight centuries. The original temple was erected in the 1600s during the early Edo period. Although it was consumed twice by fire, the main building was reconstructed in 1934 in classical Indian Buddhist style. Despite the closing of the famed fish market, the revered temple is still a huge tourist draw. And it aims to remain so, thanks to its head priest, who is applying 21st-century corporate management techniques to keep alive — and reignite — ancient traditions. Yugen Yasunaga, 66, who has led the temple since 2015, had a long career at a major Japanese bank and his own human resources company before immersing himself in Buddhism. While heading his HR company, he concurrently served as chief priest of a friend’s temple. Widely appreciated for his religious duties, Yasunaga eventually became a councilor of the sect — much like an outside director at a business — before taking charge of Tsukiji Hongwanji at the chief’s request. Upon assuming his duties, Yasunaga was stunned by the appalling business conditions. There were no proper accounting books, not to mention a balance sheet. The only ledger available showed nothing but cash and deposits for assets. Neither fixed assets nor depreciations were booked. “Basic management, such as customer service, was not understood at all,” Yasunaga recalled. Memorial services and other events had been provided to the congregation, but there was little or no effort to improve them. It was as if the congregation was supposed to be grateful for the temple’s charity, no matter how it was provided. “A temple is the same as a corporation. You must consider who are customers, what kinds of services they need, and how much you should charge,” Yasunaga told staff and other stakeholders. “You also must consider how to manage collections for the next investment.” Yasunaga sensed the crisis that religion was undergoing at the time, and that the breakdown of the “danka” parishioner system had weakened the relationship between the temple and home, a situation which held more than 50% of temples in chronic deficit. But stakeholders voiced doubts about Yasunaga’s reforms, citing his corporate zeal as being anathema to the temple’s long history as a nonprofit, spiritual enterprise. Yasunaga laid waste to these outdated ideas. He first made the imposing temple more accessible from surrounding streets then put in a reception counter and cafe — two radical changes that made the edifice feel more inviting.

Regions: ,

Share this:

Other News from ,

Added on: 10/03/2024
Kyrgyzstan’s government has proposed problematic amendments to the criminal code and other legislative acts that would restore criminal charges for the mere possession of …
Added on: 10/02/2024
Tokyo BTM is an increasingly popular channel that focuses on queer culture in Japan. Created by two expat, Andrew Pugsley, from Canada, and Meng …
Added on: 10/01/2024
With Lebanon experiencing its deadliest day in nearly 20 years this month — not to mention the ongoing conflict between Israel and Palestine that …