In 2021, fashion photographer and activist, Emmie America, was detained and fined by Russian authorities, after organising a politically charged photo shoot in Moscow, where 25 participants dressed in police uniforms surrounded the word ‘Freedom’ written in the snow. The Russian-born photographer, who has worked with brands such as Vogue, Urban Outfitters, Guess and Calvin Klein, was charged by police for “organising a protest”. Since Russia’s brutal invasion of Ukraine, America has used her voice and considerable social media following to express her solidarity with the people of Ukraine and raise awareness of ways to help the ongoing country’s war effort.