When transgender activist Erin Reed first started transitioning, she found it difficult to locate gender-affirming health centers that provide informed consent around hormone replacement therapy (HRT) and its effects. So, as an adult, she conducted extensive research in trans-inclusive web forums and created a Google Map listing 786 trans-supportive clinics, LGBTQ community centers, and other services across the nation. A transphobic website called “The Gender Mapping Project” (or “The Gender Mapper”) seemingly reposted Reed’s map — typos and all — in order to help anti-trans activists “name and shame doctors” that support trans clients. The website’s stated goal is to abolish the “gender industry.”