73% of news stories on LGBTQ topics are flagged as inappropriate for advertisers, survey finds

 | 
09/14/2019

A new report found that nearly three-quarters of articles on LGBTQ news are flagged as brand-unsafe to advertisers. The survey, designed by the cybersecurity company CHEQ, showed that 73% of the articles from LGBTQ news sites such as The Advocate and the U.K.’s PinkNews had been blacklisted. The simple mention of terms such as “lesbian,” “bisexual,” “drag queens” or “same sex marriage” have turned content increasingly hard to monetize. “Basically a whole heap of our content gets blocked for no legitimate reason,” said Benjamin Cohen, the editor of PinkNews. “A lot of ad networks are blocking content for the word ‘lesbian’ because they lazily think lesbian equals porn,” he added. According to Adweek, when stories are considered unsafe for brands, the results can be catastrophic for the media outlets, which will not see valuable ad dollars.

Regions:

Share this:

Latest Global News

Added on: 11/18/2024
11/17/2024
ISTANBUL — When curator Alper Turan and his collaborators from queer and feminist groups around Turkey discuss plans for their upcoming Istanbul exhibition, they …
Added on: 11/18/2024
11/17/2024
Mali is on the brink of passing a law that would jail people for engaging in same-sex relations, condoning same-sex relationships, or “promoting” homosexuality. The …
Added on: 11/18/2024
11/17/2024
Transgender youth in the United States have been flooding crisis hotlines since the election of Donald Trump, who made anti-transgender themes central to his …

Explore LGBTQ+ Issues

Other News from

Added on: 11/17/2024
A record number of asylum seekers claiming to be gay have been allowed to stay in Britain under ECHR rules. The number of asylum …
Added on: 11/16/2024
FIFA has announced support for the organization that oversees tournaments for LGBTQ-inclusive soccer clubs from around the world, including financial assistance. The International Gay …
Added on: 11/15/2024
Cape Town, South Africa – The first-ever International Pride Awards today honoured five remarkable advocates for LGBTIQ+ equality, celebrating them during a ceremony hosted …